Yerba Buena Center for the Arts
x Residency
Established in 1993, YBCA is a dynamic cultural arts center nestled in San Francisco’s Yerba Buena Gardens neighborhood. Renowned for its multifaceted contributions to contemporary art, performance, film, civic engagement, and public life, YBCA serves as a vibrant hub for artistic exploration and community connection.
Services
Communication & Production
Creative partner and strategic advisor
Objective
As a dual creative partner and strategic advisor, Black Heart provided guided content development across platforms, amplifying YBCA’s reach and impact. This expanded partnership focused on designing and implementing a dynamic digital experience strategy aligned with YBCA’s brand identity and engagement goals.
Our goal was to transform YBCA’s digital presence for enhanced engagement and alignment with their brand identity.
Dive into a Year of Creative Brilliance
At the Heart of the Action: YBCA 10 Artists Dishing on Prototypes, Possibilities, and the Chill Vibes of Collective Imagining.
Black Heart’s role was contributing to the creation of an original podcast, produce video content highlighting their artists’ vibrant projects, and advising on technical aspects of artists’ creations/installations.
YBCA 10 Podcast: Where Art, Activism, Culture, and Innovation Unite
Step into the vibrant crossroads of art and activism with the YBCA 10 Podcast. Join us on an exploration of cultural motivations, civic engagement, and the ingenious prototypes crafted by each member of the YBCA 10. Uncover how these artists are driving change, championing racial justice, and reshaping climate equity for the well-being of our communities.
18
Months
of Partnership
In the span of 365 days, our dynamic creative partnership with YBCA has blossomed into a flourishing relationship. Through our strategic advisory role and creative expertise, we crafted an original podcast and establishing a powerful presence across various platforms. Elevate your brand with our proven success in innovative video collaborations and impactful social media strategies.
“A fantastic experience to work with Black Heart on multiple projects. What can I say? They were resident partners; they were our strategic partner, thought partner, and co-conspirator. They were open to exploring how we can transform our public experience…”
“A fantastic experience to work with Black Heart on multiple projects. What can I say? They were resident partners; they were our strategic partner, thought partner, and co-conspirator. They were open to exploring how we can transform our public experience. They were willing to experiment with different storytelling methods so we could share with the world and create evidence for the YBCA 10, a multidisciplinary cohort of artists. At the same time, they remained nimble in timelines. Without them, we wouldn’t be able to share with the world the story of process, community building, and the creation of social cohesion. I can’t wait to work with Black Heart again! Shout out to Tunisha, Nick, and the rest of the team!”
Anna Lisa Escobedo
YBCA Sr. Manager of Artist Engagement & Impact
A Year of Artistic Triumphs and Lasting Partnerships
Black Heart embarked on over a year of success with our Residency at YBCA, showcasing achievements like an original podcast and dynamic video content. Trust, communication, and collaboration define our fruitful partnership. Explore the impact of creative excellence!