Alternate Roots
x Roots Week 2022
Established in 1976, Alternate ROOTS is a Southern U.S. arts organization empowering artists at the intersection of arts and activism. Committed to social and economic justice, ROOTS is a dynamic collective fostering collaboration and amplifying marginalized voices for impactful change.
Services
Communication
Streamlining events with top-tier event registration, management, and technology support.
Design
Elevating experiences through innovative Branding, Web Design & Development.
Production
Crafting engaging virtual experiences with expert event production services.
Objective
Black Heart collaborated with Alternate Roots, a vibrant organization, for their ROOTS Week 2022, delivering branding, website design, and seamless event management. Our inclusive approach resulted in a culturally rich and accessible week-long program, celebrated for its grace, community connection, and special RnB playlist.
Our Goal is Creating Calm, Nourishing, Natural, and Growth-Focused Branding for an Accessible Virtual Experience
Discover the transformative virtual space of ROOTS Week online.
Black Heart took the lead in branding, website design, event management, video production, and technology support for Alternate Roots’s ROOTS Week 2022, delivering a serene and growth-oriented virtual experience.
Where Virtual Culture Meets Accessible for a Transformative Experience!
ROOTS Week 2022 was a virtual cultural celebration and empowerment event, creating vibrant connections and fostering a transformative experience through accessible and branding
2
Months of
Creative
Sufficiency
In two months, we produced 20+ captioned videos, designed a bilingual website, and flawlessly managed ROOTS Week with captivating sessions and curated RnB tunes.
Unlocking Virtual Brilliance: Black Heart’s Transformative Journey with Alternate Roots
Alternate Roots hailed ROOTS Week as a health-focused, uplifting experience, emphasizing community safety and well-being. Kudos to Carlos for curating a lively RnB playlist, and applause for assistant producers Deadria Harrington and Samuel Morreale for their engaging facilitation. Designers Charlinda Brewster, Christine Black, and Rajshree Saraf wowed with a beautiful, grounding website.